¡Arriba la Música Mexicana! AT&T builds authentic connections with inspiring artists and this year, 2024, we teamed up with Carín León, a Mexicano legend. Sponsoring his Boca Chueca Tour, the team was involved in fan experiences on-site at select tour venues, social media rollouts, BTS coverage, tour branding, signage, retail spaces and radio. Representing my community and my roots was, and still is, something I cherish and hold close to my heart. Grateful to be part of his story. I was involved in ALL creative and Spanish placements throughout this campaign. Enjoy!
